Yext: Pros and Cons, an In-Depth Analysis
Over the next 30 days Unleash Your Geek, Inc. is going to give everyone the answers about Yext that have until now only been answered in forums by people offering their opinions and various types of insight. We have spent a lot of time researching forums and 100s of places on the Internet looking for analysis of the results which Yext brings and have yet to find any real hard statistics about how these registrations affect traffic patterns and backlinks.
Yext provides an interface which makes it easier to manage the registration of directories such as Yahoo, Bing, Yelp and a long list of others necessary search engines. There is also a lot of skepticism and debate as to whether or not the value of the service will bring the desired results and whether it is worth the investment for consultants or individuals.
FYI: Desired results is that your website gets properly registered with consistent information among about 65+ different outlets. The purpose of this is to spread out your website’s profile so that you create backlinks and increase exposure as well as search engine rankings.
Testing Process of Yext.com Services
We will also be evaluating Acxiom (Acxiom.com) in this process which is one of the largest data aggragators in the business. An aggragator is a company that provides data to search engines such as Yelp, Bing, Yahoo as well as 100s of other important directories. UBL.org is another company which offers registration services and an interface for clients to manage their business and we will be offering insight for their service as well.
Unleashyourgeek.com will be the first guinea pig for this experiment. We have always spent time promoting our clients’ sites and have spent little time performing full blown SEO services on our own company because we have grown on referrals alone for the last 10 years. With this new experiment we are going to show the public our ground floor numbers via Google Analytics, Alexa.com and a few others to let everyone watch how the traffic patterns evolve during the time of this experiment. We also have a partnership with Denver Internet Marketing in Colorado and they have driven a healthy amount of clients who have remained loyal for a range of 1-3 years with only 2 drop offs from our non contract services. The reason I make this reference is so you can be confident that our experiment is based on experience and not on some self proclaimed belief that we know what we’re doing. We have a really sweet track record and this Yext experiment is going to have some incredible insight that hasn’t been tried before publicly.
At the time of this article UnleashYourGeek.com ranks 7,017,300 on Alexa and as recently as 30 days ago we were hanging out around 4,500,000 for many months. We predict that after 30 days of the Yext.com program that we will find ourselves back up in the 4Million range again if not better. Our reasons for this are proprietary and will not be disclosed in this report. Yet.
Some concerns (but not limited to these….) that customers and service providers (seo consultants) deal with are
- the cost per registration
- How much time do you wait for your submission, registration or other modification to be implemented and visible to the public
- How much control do you have over your account and what happens when you cancel a membership
We listen to all opinions that we can find and opinions and feedback which come unsolicited. All feedback is always helpful in determining what experiences people have had using products and services of a billion companies on the Internet. All of this feedback is important. What we are out to accomplish is pure numbers research based on real world websites that are in a ground up building stage.
Professional and amateurs don’t always have solid and organized research on their plate because the analysis is usually on the fly or over a short period of time such as a few days or a week while these folks are test driving the services. This is not a bad thing or anything against my colleagues in the industry. It is just that there aren’t a lot of companies and individuals who are making these results public based upon their own internal research. We are.
Rarely do we see a systems analysis of a power system like this in a real-world Enterprise environment. It is time that someone does because in order for clients to do a proper analysis of services such as Yext they really need to know how the service unveils.
Over the next 30 days our readers will find out what to expect from Yext. What to expect from us driving Yext.
Unleash Your Geek is going to step you through every step of the Yext process from obtaining a reseller account to adding new clients to that reseller account.
We will be working with real businesses and registering on sites real time. We will let everyone know what obstacles, pros and cons, we experienced and most of all we will let you know how well Yext customer service guides us through our whole process. If we need help we will submit a support request or contact our account rep. All of these things will be logged for your evaluation.
The most important part of this process is that we will show how improvements were made for our clients.
(anonymously, sorry…we have confidentiality agreements and respect the privacy of our clients)
STAY TUNED for more information and beginning on Monday we will start posting updates as we make progress.
If you have any questions please don’t hesitate to post your questions on the Comments area of this Post.
We will be monitoring posts to help avoid SPAM so please be patient if you do not see your post right away.
Also, if you choose to register on our site in order to post we don’t use your information for anything at all except for the purpose of logging in. We respect your privacy and we’re too busy to bug our colleagues with Junk Mail.
Who are our clients and how will they be used in this experiment?
We represent over 30 clients who vary in size and professions.
Over the last 3 years we have serviced these clients and have almost 100% retention rate for the results that we have been able to bring people.
A few of our clients are being chosen to join the experiment at our expense (Annual Membership Fee to Yext). The anonymous data will show traffic patterns as well as how the clients benefited from the new system.
- Event Planning Services
- Specialty Auto Mechanics
- Dental Groups
- Emergency Care Clinics
- Pest Control
- Industrial Machining
- Las Vegas Award Winning Sports Handicappers
- Industrial Rental and Supply Companies
- Window Replacement
- Sports Collectibles
- Central American Landscape and Irrigation Architects
- Tourist companies and travel adventure services
- Massage Therapy
- Musical Instruments
- Real Estate Agencies
- Home Improvement, Kitchen and Bath Design
- Heating and Air Conditioning
- Bartending Schools
- Candy and Confectionery, Chocolates
- Paint Supply Company
- Industrial and Residential Painting Company
- Automotive Equipment Supply Company
- Mortgage and Lending Institutions
- Car Wash Franchiser