Yext: Beginning with the Reseller Program and Benefits for the Clients
This article is a continuation in a 30 day series of evaluating the ins and outs of the Yext power listings system.
The article preceding this can be read by clicking on the following link:
<Our Comments throughout the article are represented after bullet points by using italics>
In this stage of the evaluation we’re entering into the Yext reseller training and certification.
What we would like to see is that the program teaches its resellers well and that being a Certified Reseller has value. We look forward to learning how to effectively use the system so that we can drive it to its maximum potential.
Out intention is to use the Yext system as part of a larger and more complex algorithm which intelligently drive traffic and share information through a variety of channels.
During the certification program we will keep notes on what we get taught in the training and when all is completed we’ll see what questions still need to be answered. Our goal is to make sure that this system can do everything we hope that it will do.
We now begin with the certification training process.
We are sent an email from Yext to login to their training module for an introduction to the Yext system. This will show all of the key essentials to using the tool such as:
Quick summary of your client list, sign up date, expiration, and a link to each customer’s dashboard
There is an optimization indicator showing how much progress has been made setting up the client’s profile. 4 Stars for this Option.
As a Partner you have the option of buying monthly subscriptions or annual subscriptions.A minimum retention rate will apply for monthly subscriptions and if the cancellation rate for those customers is high, monthly subscriptions will no longer be available to you.
(We think that is fair otherwise people would try to use this system to set up their clients’ accounts and then cancel it once the task is finished not realizing that ongoing management of the system is key to fully benefit from a good SEO/Marketing strategy)
P.O. Boxes are not eligible for Power Listings and cannot be signed up
This is simply because many search engines do not allow P.O. Boxes and require a physical business address. Using a PO Box would disqualify your company from getting registered in many places and therefore Yext becomes a moot system if it is not standardizing registrations.
If you set up a customer with more than 4 locations, Yelp can no longer be included in the package of publisher listings
- Staﬀ Bios
- Menus – for restaurants and other locations that serve food or drinks
“Yext’s exclusive content lists transform your customers’ business listings with rich information customers need as they move from
considering a purchase online to buying oﬄine
• Go beyond the Where of business listings & tell potential customers the Who, What, and When with 4 types of content lists”
I Personally love this feature and we are planning on using it for 3 of our high profile clients who have product catalogs and regular promotions. There is a function for importing large product listings by using a spreadsheet import function.
For anyone who has ever used CSV or XLS to import products we all know how delimiters an make things difficult sometimes and there seems to always be issues encountered when doing imports. We’ll let you know how this goes as this is one of our biggest pet peeves with shopping carts and other purchasing systems.
You must have one of the following:
• A document describing the list in Microsoft Word or PDF format
• A link to an existing list on a web site
• A photo of the physical list
Yext does provide a spreadsheet template to make this easier. Bonus!
We’re told this system easily integrates into their social posting program which provides a good way to get out the latest product promos that link directly back to product pages. This function will be tested to the fullest extend with results posted for your benefit.
Yext has a category of listings which are called Turbo Publishers. This means that once you verify that your business listing information is correct in the Yext Power Listings Dashboard then you can submit the info to all of your chosen websites (i.e. Yelp, Yahoo, FOurSquare, etc). One a listing is LIVE there are some which get their updates within 5 minutes every time you do mass updates. THose are called Turbo Publishers.
Turbo Publishers are great because it’s a great way to get real time promotions out there. What we will be reporting on is which ones are Turbo Publishers and how well do the listings respond to the updates and how important are these sites that are categorized as Turbo Publishers.
Yelp can only accept changes to Name, address info, website URL, business hours, and 3 categories. Yelp does not support additonal enhanced content such as Featured Messages or Enhanced Listings.
For best results with Yelp in enhanced listings it is better to Claim the Yelp listing and manage it directly with Yelp. SOme of Yelp’s services in this respect cost extra.
If a Bing listing has already been claimed by someone then Yext can not control it. We will find out if you are the person who claimed it if that listing can be converted into a Yext managed account. Bing however in any respect has limitations within the Yext system at the time of this article. Maybe this will change. If you want enhanced listings with Bing it is best to claim those listings and manage them manually for the best results.
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