What is it and what can it do to maximize your Website’s potential?
Web Analytics is the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).
OK…that sounds complicated!!
Not really. In short this is the analysis of traffic to your website and what your visitors do when they are there. Based upon this information we determine what path to take in order to make the most of their visit.