Top Seven Ways to Tune up your Website
We're in a recession, and perhaps your business is slightly slower than usual. But it's always a good time to take stock of what's working for you, and what needs some attention-- including your Web site!
Here are my suggestions for a great tune-up audit-- take a fresh look at your site and your promotional strategy with these pointers:
1. Is your site appealing to all your markets?
Do you have different potential buyers for different aspects of your products and services? Is there content on your site that's designed for each of these? Have you considered whether your Web audience might be different from your traditional markets, and if so, whether you can exploit that?
2. Does your content engage your visitors?
Your site should be written from your visitors' point of view, not yours. Does your home page clearly recognize why the reader might be there-- what's in it for them, and why they should care? What are the problems or issues that they might have, and how will you solve them?
3. Can you make your case?
If you claim that your products or services achieve results, do you have clear content on your site that substantiates this? Do you have case studies, sample client lists, and testimonials from happy customers? Third party endorsements are worth far more than your own promotional text, and they should be spread throughout your site, not relegated to a separate page that few visitors will go to.