6. Do you have a diversified promotional strategy? Don't depend on free search engines to get you traffic. Are you exploring other ways of promoting your site-- such as using your content and articles, advertising in e-zines, appending a signature file to your e-mail, regularly sending updates to your database, and ensuring that your traditional marketing is integrated with your online activities? 7. Are you reviewing your traffic analysis? Last, but really key-- your Website traffic reports will tell you what's working and what isn't. Without this information, you're really shooting in the dark-- what if you were to find that the majority of your hard-earned visitors never go beyond your home page? This isn't an exhaustive list, but it's a good start. I hope that your Web site passes the test! 4. Do you position yourself as an expert? One of the most effective ways to get exposure is to publish articles, and white papers around your area of expertise. Even if you sell widgets, you can help people get the most out of using them! Articles on your site will be picked up by the search engines, and you can also offer them to publications that your target markets read-- always with a link back, or reference to your site, of course. 5. Do you ask for the business? Whatever the outcomes that you want from your site, you need to ask for it. Too many Web pages end weakly, with no clear calls to action. Don't make your visitors have to work to decide what to do next-- they won't! Every page on your site should have a strategy-- invite the visitor to interact with you, or go to the next page, but make it easy and obvious.