Introducing a discussion forum on 3rd party agencies who brutally poach your clients and steal them with lies and manipulation on topics that the clients are too shy to admit that they don’t understand.
This is where client communication is critical to make sure that these things are introduced because rarely will a vendor, service provider, SEO agency, get the chance to defend anything they do before another company suddenly has your client’s website pointing to their DNS.
Mistakes to Avoid.
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This is a direct quote from the link to the right of the folks in a tug of war.
I set out to write more on this topic because too often we’re seeing poachers come in and wine and dine clients like they were professional athletes. Loyalty on one side and ethics on the other it’s all about money which is just a matter of priority. But it is this loyalty which helps both parties to benefit because when there is a level of stability a vendor might throw more freebies on the table.
I encourage business business owners to read this article as well as implement some practices which hel nurture strong vendor relationships.
“It’s because of your lack of account oversight and continued training. (tweet this)
- You didn’t tie the activity back to metrics that the client could use – so even though you may have made an impact, they may not have understood the difference it made.
- There was no strategy – or at least not one that tied back to client goals and needs – so the client couldn’t substantiate the spend or didn’t see results where they were needed.
- Once you won the account, the team didn’t deliver on the initial pitch – leaving the client high and dry wondering what the heck happened.
- The team handling the account doesn’t have enough experience – so the results were poor and the client ended the relationship due to lack of results.”