Your Company is the Reason Your Internet Marketing Campaigns are Over Budget With Such Weak Results
Have you noticed that when urgent decisions have to be made where every second is crucial the approval processes within an organization often cause these opportunities to be missed. When an opportunity is missed it can cost even more money because the work leading up to that moment could all have been in waste.
Free your company from being its own worst victim.
It’s critical to understand that “management” and “tech” are like Oil and Water. Management needs to let tech manage itself because it’s that freedom which brews innovation. Innovation makes money and makes clients happy.
Empower your employees to get things done without repercussions. With accountability but cut us/them some slack to do what is necessary because it’s unlikely that a process oriented management structure will comprehend what was behind a highly technical and analytical decision.
Stop trying to learn everything in order to justify allowing it to be used. This is your company’s own worst enemy. Let the experts do their work.