It's the oldest story in the book.
"My friend knows computers" or "my nephew is going to manage our Internet marketing".
I have a friend who watched some financial freedom videos and now thinks he is going to be a day trader working from home. It must be that easy if everyone is doing it. How many people are succeeding?
Day trading, like many other things such as technical internet marketing, predictive analysis, involves a lot of intuition and a unique aptitude. People are all built in a different way and we all have different areas of strength. We are not all capable of doing something just because we think it looks too easy. It looks easy because we make it look easy.
I can't play basketball. I suck! I can dribble a ball but darn if I'm going to shoot a basket.
I can't sing...
Ethics in business.
Ethics in Internet Marketing.
Ethics in SEO.
Ethics IN LIFE.
Ethics to me is not something you need to be taught. It's who you are. It's who I am.
Quality and productive business relationships are built on ethics.
Argue it if you will but when two parties communicate they can accomplish a lot. Phone calls have fallen by the wayside and business relationships have for some reason become less committed. People and companies have become accustomed to the fly by night services which have forced them into a pattern of testing out new fads at a whim. On an impulsive moment all logic of maintaining positive alliances which for lack of a better term "have your back". Not just a firm, a consultant or 3rd party provider but a committed individual or team who...
Introducing a discussion forum on 3rd party agencies who brutally poach your clients and steal them with lies and manipulation on topics that the clients are too shy to admit that they don't understand.
This is where client communication is critical to make sure that these things are introduced because rarely will a vendor, service provider, SEO agency, get the chance to defend anything they do before another company suddenly has your client's website pointing to their DNS.
Mistakes to Avoid.
Coming Soon. Like to be notified when this discussion continues.
This is a direct quote from the link to the right of the folks in a tug of war.
I set out to write more on this topic because too often w...
Have you noticed that when urgent decisions have to be made where every second is crucial the approval processes within an organization often cause these opportunities to be missed. When an opportunity is missed it can cost even more money because the work leading up to that moment could all have been in waste.
Free your company from being its own worst victim.
It's critical to understand that "management" and "tech" are like Oil and Water. Management needs to let tech manage itself because it's that freedom which brews innovation. Innovation makes money and makes clients happy.
Empower your employees to get things done without repercussions. With accountability but cut us/them some slack to do what is necessary because it's unlikely that a process oriented management structure wi...
If someone handed you a flyer that had a list of 1000 attorneys how would you go about finding exactly what you need?
You would probably call a friend, colleague, or search on Google.
Specialized websites like Justia for finding attorneys benefit one company and that is Justia. Unless you pump a lot of money into a system like theirs you will absolutely not get the exposure to justify the spend.
There are actually a number of factors to consider with services like theirs.
They own your content. They control everything. You have no access to the file system, the server, customization, etc.
SEO is locked down to a degree that you don't have options for improving upon their outdated platform so ultimately the only benefit for your investment is that you might get a few leads ev...
Have you ever seen someone do something difficult and a bystander who is unable to do the same thing will just write it off as being too easy or irrelevant?
There is an attitude among some Internet folks who would like to have people believe that SEO and its related tasks are not important and that SEO itself is not effective.
I guarantee that anyone who says this has never studied the results of Analytics over the course of a marketing campaign and has most likely never used the same Analytics or other tools to give that website an edge over the competition.
I guarantee that SEO is more alive and well today, possible with a few more acronyms, than it was 10 years ago. It is just more complex and because it's complex there are people who just haven't figured out how to k...